PSYCHOSEMANTICS AND ANTHROPONYMY OF THE MODERN NAME: HISTORY AND TRENDS

Abstract. The article deals with psychosemantic, philological, psychological and socio-cultural aspects of choosing a name. The functions of the name and its influence on its bearer are described.

Key words: psychosemantics; stereotype; anthroponym; cyclic time; discrete time; generic mythology; narrative; virtual reality; freaks; simulacra; pictogram; semantic differential.

Smyslov Dmitry  – candidate of psychological Sciences, associate Professor, Doctor of science, honoris causa (IANH), Full member of the International pedagogical Academy (IPA). Corresponding member of the Academy of image studies (aim). Honorary full member of the International professional Association of psychologists (IPAP). Director Of the center for psychological innovation. Professor of the Department of pedagogy and psychology of the Moscow regional socio-economic Institute, Vidnoye,

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